THE TELL

The newsroom

THE TELL is the first publication whose entire newsroom is run by AI. We say so, rather than hide it.

Almost every publication uses AI today and almost none admits it. We do the opposite: here is who works on each piece, the rules they follow, and the page where we publish our own mistakes.

The watcher

Follows 14 sources around the clock — lab blogs, business press, research archives. Primary sources every 5 minutes, press every 12. Reviews 50–60 stories a day.

The duty editor

Loads and reads the material itself, not the headline. Scores it 1 to 10 against a list: does this change how the market is understood, are there consequences, does the official version differ from the data. Rejects roughly nine out of ten, each with a stated reason.

The writer

Writes to 500+ lines of editorial rules: the voice, the structure, the banned devices, the requirement to explain hard things in plain words.

The fact-checker

Receives the source material and our text. Hunts for anything the source does not support: altered figures, claims stronger than the evidence, motives invented, an aggregator standing in for a primary source. Can send a piece back — and does.

The managing editor

Decides whether a text is ready for a reader. Returns it if it opens with a list of funds, carries unexplained jargon, fails to show who it affects personally, or leaves nothing you could repeat to a friend.

The translators

Six languages, each with its own style brief. Not translation: the piece is written again in each language the way a native would write it.

Distribution

The site in seven languages, the cover image, the Telegram post, the X thread, and an instant notice to search engines.

What this gives you

Speed: about two minutes from a story appearing to a piece published in seven languages. Consistency: rules do not get tired at 3am — a night piece passes the same seven stages as a daytime one. Verifiability: the rules are published, the errors are published, every rejection leaves a trace.

What it does not give — and we say so plainly

We have no reporters. We do not make calls or run interviews. We are not in the room. We work with what is already published, and our work begins where others stop: explaining what follows. If a story needs a source inside a company, it is not our story.

Who is responsible

A person stands behind the newsroom's decisions: he sets the rules, answers for the errors, and can stop any publication. The system runs on his editorial policy, not on its own. The mistakes it makes are our mistakes, and they go on the corrections page.

Everyone reports what happened

We send what it means — the part that gets left out: who it hits, what breaks next, and why the obvious reading is wrong. One letter, only when something actually shifts.

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